HALF PRICE BOOKS
PRINT, OUT OF HOME, SOCIAL, RADIO
As we enter deeper and deeper into the world of technology, buying real books is becoming something of the past causing sales to drop. There are many benefits of buying a physical book over a digital version and we wanted to highlight those benefits in a light-hearted way.
TAGLINE - Low-Maintenance Entertainment
COPYWRITER - Ben Gajus
What better way to celebrate book readers than by making fun of the typical e-reader ads.
OUT OF HOME
Have you ever ran out of battery on your e-reader while reading your favorite novel? Well, you don't have to worry about low battery or screen glare problems with an actual book. We created Pop-Up Bookstores in locations where your mobile device will fail you. Here, people can borrow or buy a book, and give their device a much needed rest.
SOCIAL
We used Foursquare to show where their Pop-Up Bookstores are located. If you check-in, you will have the opportunity to charge your device while you read a book.
Search words: specials, entertainment, books, outdoor, fun, relaxing, things to do, parks, beaches, etc.
RADIO
